The BBB came to us with a grant-funded project called #AdTruth, with a mission of educating vulnerable audiences on the rising number of online scams—specifically online job scams, online fake check scams, and online shopping scams.
With a wide disparity in audiences and a broad geographic area, we took to social media to deliver dynamically, to each audience, in each custom area. Custom animated ads were used to optimize clicks to a custom landing page for more information. The landing page showed what to look for in a bad ad, allowed people to test their knowledge, and even provided a scam tracking search feature.
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