For the coastal retreat of Cambria, California, the summer months have always been a very busy tourism season, and 2023 was no exception. This year, we paved the way for a specialized summer advertising opportunity centered around the proximity and climate of California’s Central Valley, a driving-distance region with 6.5 million residents.
TARGETED CAMPAIGN
Throughout the summer, a targeted campaign ran throughout the Central Valley, identifying audience members expected to take a trip within the next 3 months. Because the Valley often experiences multiple consecutive 100-degree days, the campaign invited visitors to our cool-air coastal community during peak temperatures.
CAMBRIA
DISPLAY ADS
Additionally, with the trackable digital mediums used within the campaign strategy, the summer campaign primed the audience for a remarketing campaign that will be deployed during the slower fall and winter months.
- Hulu Connected TV
- Instant Experience Ads
- Digital Countdown Ads
- Playlist Ads with the sound of the ocean
- Digital Display Ads
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