Through a grant-funded project, Tulare County Health and Human Services asked us to create a campaign to reach women throughout the County. The overarching brand would allow for various sub-campaigns to launch, providing assistance and supporting wellness throughout every aspect of these women’s lives.
After a series of focus groups, the final concept, ‘Her Life,’ was developed.
Her Life became a resource in Tulare County dedicated to offering assurance along each stage of her life. Because, let’s face it: her life is always changing. Whether she’s in school, starting her career, preparing for marriage, planning her family, or raising children, Her Life is there—every step of the way.
Within the umbrella brand of Her Life, various sub-campaigns were created:
- HerLife.me website
- Safe Sleep campaign: educating new parents and their extended families on the importance of safe sleep and the risks of asphyxiation
- Perinatal Wellness campaign: educating new moms and their extended families on the signs to look for during and post-pregnancy