Visit Cambria is always a resource for visitors, and we saw an opportunity to be a new type of resource during the COVID-19 pandemic. By developing pieces that would collectively answer visitors’ questions before they had to ask, we could earn the trust of our guests and invite them to come to Cambria in a safe way.

While future travelers dreamed about where to go when the time was right, Cambria remained visible with increased social media posts and engagement on a daily basis. In transforming the website to reflect the new #SafeTravels campaign, we created custom itineraries for visiting with distance, take-out food and activity pairings, and solo travel. It paid off—these marketing efforts helped provide an economy-saving boost to Cambria, with a 23% increase in TOT from FY 2019 2020 to FY 2020 2021, exceeding figures from the highs in 2017 and 2018.