After working with Kern Transit on the What Moves You campaign, they asked us to get involved with the launch of their new service to Santa Clarita and back, effectively connecting Kern County with Southern California for a very reasonable price. This first-of-its-kind route goes through the grapevine to the Metrolink station in Santa Clarita, establishing a key connection for South Valley residents, whether traveling for business or pleasure.
We decided to add to the already successful What Moves You campaign and create a new concept in relation to the new service line, reinforcing the idea that Kern Transit will take riders where they want to be to help them achieve their goals. With a special landing page containing all of the scheduling details, an informational video, and some print collateral geared towards the business community to spread the word, the service launched seamlessly and garnered some great press hits in Bakersfield and surrounding areas. Kern Transit continues to take riders to Santa Clarita and back multiple times per day.