Product Styling || Art Direction || Video Production || Cultural Adaptation
A true team player, Alex came to Archer & Hound seeking more opportunities for collaboration and found a family of creatives ready to amplify his artistic skills. He received his Bachelor of Fine Arts degree from Fresno State with an emphasis in illustration and has been in full force ever since, masterminding designs and graphics for promotional merchandise, digital advertising campaigns, and brand strategy presentations in addition to setting the tone and style for product photoshoots and video productions.
For Alex, graphic design is the ultimate combination of creativity and technology—but when that’s combined with the power of strong messaging, his ingenuity shines through. He enjoys creating campaigns that authentically connect with an audience in compelling ways. When he’s looking for inspiration, Alex loves traveling to places he’s never been so that he can take in the architecture and explore, always stopping in local coffee shops for a caffeine boost. In fact, some of the illustrations on our site were inspired by his adventures—including our staff dog illustrations! In addition to his eye for design, Alex is bilingual, and his ability to see the whole picture allows him to culturally adapt messages for our Hispanic marketing campaigns. His conceptual brilliance is only matched by his love of creativity and culture—in other words, he’s the whole enchilada.
Alex has won two Addy Awards, one for his illustration work and one for Best of Show. During his attendance at Fresno State, Alex was the recipient of the Anne Elizabeth Fisher art scholarship and was a semi-finalist in the national Adobe Design Achievement Awards. Beyond his accolades in art, Alex is also an amazing musician and was the recipient of the John Phillips Sousa Award, a national award that recognizes superior musicianship and leadership.
Alex loves serving others, and over the years, has offered hands-on help with organizations such as the American Cancer Society Discovery Shop. He has also worked with the Visalia Emergency Aid Council as a Spanish communication specialist to connect low-income families with basic necessities. Alex is very passionate about working with the local LGBTQ community and, after attending camp himself, has become more involved with Camp Lost Boys, a camp for men of trans experience. He has also assisted with the creation of PSAs for Trans-E-Motion, a local nonprofit organization that helps educate, support, and advocate for transgender persons and their families. Professionally, he is currently a board member of AAF, the American Advertising Federation.
Dog Breed
A Cool Cat
In truth, Alex would never be a dog. He’s independent, self-reliant, loves cat naps, and hates water. Cats are far too curious for their own good, and for Alex, this means he is always absorbing information and seeking answers—even if his “learning experience” occasionally results in minor injury.
DISC Personality
Promoting
Relater
Alex has both high I and high S, which means he is energized by people and, in turn, is good at creating enthusiasm in others. He relies heavily on his intuition, as opposed to the way things have always been done, which means he is able to bring fresh, innovative ideas to the table. He is committed to bringing those ideas to life.
